JourneyCraft — Terms & Conditions (Supply & Service Policy)
Effective January 2025

These Terms (“Terms”) govern (a) your access to and use of jcprog.com (the “Site”) and (b) any programmatic-advertising, curation, or monetisation services (“Services”) provided by JCProg Ltd. (“JourneyCraft,” “we,” “us,” or “our”). By visiting the Site, signing an IO, enabling an API key, or delivering inventory or demand through our platform, you agree to be bound by these Terms. If you do not agree, do not use the Site or Services.

1 Definitions

  • “You” / “Partner” – the advertiser, agency, publisher, supply-side platform (SSP), demand-side platform (DSP) or other entity entering into these Terms.

  • “Inventory” – ad impressions, ad space, or media made available by a publisher.

  • “Invalid Traffic” (IVT) – non-human, fraudulent or otherwise non-bonafide impressions, clicks or conversions (including but not limited to bots, stacked ads, adware, incentivised traffic, mis-tagged video, misrepresentation of domain/app, or spoofing).

  • “Applicable Law” – any law, regulation, self-regulatory code or industry standard (e.g., GDPR, CCPA/CPRA, ePrivacy, COPPA, CAN-SPAM, IAB TCF, MRC IVT guidelines).

2 Access & Acceptable Use

  1. Accurate integration. Partner must provide correct domains, app bundle IDs, ads.txt / app-ads.txt entries, seller.json information, and any required authorised seller IDs.

  2. No invalid traffic. Partner will not knowingly generate or permit IVT. JourneyCraft may use automated and manual filters; IVT impressions will not be billable and may be clawed back.

  3. No prohibited content. Inventory and creative may not contain malware, spyware, hate speech, extremist content, illegal gambling, counterfeit goods, sexually explicit or otherwise prohibited material under Applicable Law.

  4. Data collection limits. Pixels, SDKs or scripts placed via JourneyCraft tags must gather only data necessary for ad delivery, measurement or fraud prevention and must honour user opt-outs, GPC, and CMP signals.

  5. COPPA & minors. Inventory directed to children under 13 (or 16 in certain jurisdictions) must be flagged. No behavioural targeting is permitted on child-directed traffic.

  6. Privacy compliance. Each party is responsible for delivering its own privacy notice and obtaining any consents required by Applicable Law.

3 Our Services

  • Curation & PMP creation – JourneyCraft uses proprietary algorithms to package high-performance paths into deal IDs.

  • Supply-side monetisation – we connect Partner inventory to multiple demand sources through RTB.

  • Reporting & optimisation – we provide analytics dashboards and may tweak bid parameters, blocklists or floor prices to improve outcomes.
    JourneyCraft provides Services on a commercially reasonable efforts basis and may modify or discontinue features at any time.

4 Fees, Payment & Claw-Backs

  • Advertiser / Buyer side – fees and payment cadence appear in the signed Insertion Order (“IO”) or Master Service Agreement (“MSA”).

  • Publisher / Supply side – JourneyCraft pays out net revenue (gross spend minus platform fees, SSP pass-through fees and refunds for IVT) on the schedule in the IO/MSA.

  • Chargebacks – revenue associated with IVT, policy violations or mis-declared inventory may be reversed up to 180 days after month end.

5 Intellectual Property

All JourneyCraft software, trademarks, documentation and analytical models remain our exclusive property. Grant of use is limited, non-exclusive, revocable and solely for the purpose of receiving the Services. You will not reverse-engineer, copy or create derivative works from our technology.

6 Confidentiality

Any non-public business, technical or financial information (“Confidential Information”) exchanged between the parties must be kept confidential and used only to perform these Terms. This obligation survives termination for three (3) years.

7 Warranties & Disclaimers

  • Each party warrants that it has the right to enter into these Terms and that it will comply with Applicable Law.

  • EXCEPT AS EXPRESSLY SET OUT, THE SITE AND SERVICES ARE PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED (INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT).

8 Limitation of Liability

To the maximum extent allowed by law, JourneyCraft’s total aggregate liability arising out of or relating to these Terms will not exceed (a) amounts paid or payable by you to JourneyCraft in the twelve (12) months preceding the claim or (b) USD $100 if no fees have been paid. JourneyCraft is not liable for indirect, incidental, special or consequential damages, lost profits or loss of data.

9 Indemnity

Partner will indemnify and hold JourneyCraft harmless from claims, damages, fines and costs (including reasonable legal fees) arising from Partner’s (a) breach of these Terms, (b) violation of Applicable Law, or (c) Inventory or creative that infringes third-party rights or contains IVT.

10 Termination & Suspension

  • Either party may terminate for convenience on thirty (30) days’ written notice.

  • JourneyCraft may suspend Services immediately if Partner:

    • introduces or permits IVT, malware or prohibited content;

    • breaches privacy, data-security or payment obligations; or

    • becomes insolvent or enters liquidation.
      Upon termination, each party will cease use of the other’s Confidential Information and Intellectual Property. Sections 4–9, 11 and 12 survive termination.

11 Governing Law & Dispute Resolution

These Terms are governed by the laws of the State of Israel, excluding its conflict-of-law rules. The courts of Tel Avivhave exclusive jurisdiction to resolve any dispute arising under these Terms. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

12 Changes to Terms

JourneyCraft may update these Terms from time to time. We will post revisions on this page with a new “Last revised” date. Continued use of the Site or Services after a change constitutes acceptance.

13 Contact

Ops@jcprog.com
Postal address: JCProg Ltd., Refidim 22, Tel Aviv 6526301, Israel